Lettuce/Romaine Market Conditions Update

Two weeks ago we brought you an update on lettuce market conditions. We shared with you the impact that higher-than-normal temperatures were having on the supply and quality of lettuce. As this unusual supply condition continues, with no relief in the immediate forecast, we would like to share with you additional insight into the cause of this situation.

The Salinas and Santa Maria growing regions have experienced extremely high temperatures during the growing season. Lettuce and romaine need cool night time temperatures in order to thrive, and the excessive heat has resulted in quality and yield issues.

The higher temperatures have impacted iceberg lettuce, causing seeders, larger cores, and lower product quality. Iceberg lettuce weights have been very light, and as a result, field yields are down significantly from normal levels. We are able to harvest less lettuce per acre than under normal conditions, causing shortages in supply. With less iceberg available per acre, all processors are struggling to find enough iceberg for sale to fill customer orders.

Romaine yield is also being affected by the high temperatures, resulting in lighter bin weights, seeder issues and powdery mildew. Romaine fields are being harvested early to reduce the impact of quality issues, but this is just borrowing from future supply, and may result in supply gaps later in the season.

This situation is industry-wide, and we expect it to continue until we transition to the desert growing regions in November. Until then, we expect to see elevated pricing, proration of orders, and supply gaps.

Stay tuned for future updates as the California growing season progresses.

Product Spotlight: Sesame Ginger Kale Salad

Sesame Ginger Kale Salad is new from Freshway Foods, just in time for your Fall celebrations. This salad features on-trend flavors your customers love, with crisp kale and red cabbage, sweet carrots and grape tomatoes, savory green onions, and sunflower seeds for texture in a delicious Sesame Ginger Vinaigrette that is loaded with umami flavor.

This salad offers familiar Asian flavors with a healthy twist.  A rainbow of fresh, healthy vegetables provide vitamins and nutrients to support today’s active lifestyles. Healthy kale and red cabbage are cruciferous vegetables, which are high in fiber for digestive and cardiovascular health. Lycopene from the grape tomatoes and beta-carotene from the carrots are two powerful antioxidants that may help your body fight disease.

Each 100g serving of Sesame Ginger Kale Salad contains 3 grams of protein, 60% of the recommended daily value of Vitamin A and 45% of the recommended daily value of Vitamin C. As with all Freshway deli salads, Sesame Ginger Kale Salad contains no trans fats.

Sesame Ginger Kale Salad is available as a fresh deli salad kit, which contains all ingredients for a complete behind-the-glass deli salad. Salad kits from Freshway Foods save you time and money, as all ingredients are washed, cut and ready to use. Simply mix the ingredients for a house-made salad. With salad kits from Freshway Foods, you get consistent quality and ingredients, for a controlled cost per portion.

For more information about our new Sesame Ginger Kale salad, or to learn more about other salad kits from Freshway Foods, contact us today.