Leafy Greens Market Condition Update

We have begun preparation for the transition from Salinas to Yuma for leafy greens. Following is an update of the status of crops in both areas, as well as information about when the transition will occur.

We will begin transitioning iceberg lettuce to Yuma November 2, 2015. Remaining acres in the Salinas growing region are not sufficient to meet demand. In addition, ongoing heat-related quality issues, including large seeder and internal burn, have further reduced yields.

Immature Romaine Plants
Immature Romaine Plants

The first blocks of iceberg in Yuma are showing cores, with some Christmas tree core being seen in the fields. 30-count size is more prevalent.

Romaine is projected to transition to Yuma November 6, 2015. There is limited acreage of romaine remaining in the Salinas Valley. High temperatures during the growing season have caused significant quality issues, including fringe and internal burn, and seeder.

Romaine will be harvested early out of Yuma to prevent loss to cores and burn. Product in the field is not cupping yet, as it is only 56 days from wet date. We are already seeing some issues with cores. Product is currently 10-12 inches tall with at least 7 more days to harvest.

High temperatures continue to have an impact on all leafy greens. Daytime temperatures in Salinas this week were up to 82°F, and daytime temperatures in Yuma were over 90°F. As a result, we do not expect to see significant yield relief until the first weeks of December.

Yuma Romaine
Yuma Romaine

We will continue to monitor the situation in both Salinas and Yuma, and will notify you if any significant changes to quality or availability are expected. Please know we value your business and trust that we will be diligent in our efforts to secure, produce and supply you with a quality product.

Please contact your Freshway Foods sales representative with further questions.

 

 

 

Devon Beer Inducted Into Triangle of Honor

Devon Beer, President and COO of Freshway Food, was recently inducted into the Triangle of Honor by the Sidney/Shelby County YMCA, during the organization’s Heritage Club Celebration. The Triangle of Honor is the highest form of recognition the Sidney/Shelby County YMCA can bestow on individuals. The award serves as a collective “thank you” from all members past and present for the significant impact the honorees have had on the YMCA, through volunteer service, philanthropy or staff leadership.

Devon Beer in honored at Heritage Club Celebration
Devon Beer in honored at Heritage Club Celebration

“I have served on the YMCA board with Devon. His leadership abilities and character are core reasons why our community continues to be a great place to raise a family,” says Phil Gilardi, Owner of Freshway Foods. “Devon has the ability to bring out the very best in people,” Phil adds. “Our community and our company is very fortunate to have people like Devon leading and motivating others.”

Sandy, Devon and Conor Beer
Sandy, Devon and Conor Beer

Devon has been a member of the YMCA for nearly 40 years, and has served as a volunteer for over 25 years in numerous capacities, including youth sports coach, Health Enhancement Committee Member, YMCA Board Member (12 years), YMCA Board President (2001-2003), and, most recently, Chairman of the YMCA Foundation Board of Trustees. Devon and his wife, Sandy, are loyal and generous supporters of the YMCA mission and are members of the YMCA Heritage Club. Devon’s leadership moved the YMCA forward by leaps and bounds to the point that the Sidney/Shelby County YMCA is recognized across the country as a Premier YMCA.

“The YMCA’s Christian based values and inclusive nature provide an essential foundation for the betterment of a community,” Devon says about the organization. “Our YMCA certainly improves the lives of people in Shelby County.”

Devon is the 18th member inducted into the Triangle of Honor over the past 50 years. Please join us in congratulating Devon on this prestigious honor.

 

All photos courtesy of John Hemp/Hemp Imagery.